We’re into big ideas that make sense for Purple and our consumers. From strategic partnerships and brand collaborations to co-branded experiences and unexpected ideas, we look for opportunities that push innovation forward, support better sleep and create real consumer value.

Partnerships are about teaming up with another company or brand to create something great together. Licensing gives approved companies the opportunity to bring the Purple brand, intellectual property or proprietary technology into new products, categories and markets.

Use "Submit a request" for partnership and collaboration ideas, or "Apply here" for licensing opportunities. Share who you are, what you want to create together and why it's a fit for Purple. The clearer the idea, the faster we can explore it.

Our team reviews every submission and follows up if there's a fit. Not every idea moves forward, but every one gets a look.

Approved partners can license the Purple brand, our intellectual property or our proprietary technology for new products, categories and markets. We look for licensees who share our focus on better sleep and better experiences.

Yes, through separate programs. Creators and affiliates can apply through our affiliate program, and media can reach our team through the press page.